Using MailChimp's abandoned cart integration with SendOwl

SendOwl makes it easy for you to sell digital products, services and subscriptions online. MailChimp makes it simple for you to share news, build your brand and automate your marketing. Together, they offer you a powerful way to sell and market your digital products to a global audience. Who'd have thought an owl and a monkey could make such a good team?

And now the good news: SendOwl sellers can now take advantage of MailChimp's new abandoned cart feature.

Research shows that 67% of online shopping carts are abandoned before the customer completes a sale. MailChimp

SendOwl also has its own abandoned cart feature, in case you want to rescue orders without involving MailChimp.

MailChimp's abandoned cart feature helps you reconnect with customers

The abandoned cart feature works by reminding customers what they've left behind and encouraging them to come back and complete the purchase. One SendOwl and MailChimp customer is already seeing promising results:

After one month of running, the MailChimp campaign has shown an impressive 78% opening rate with a 30% click rate.Sylvain March

Setting up the abandoned cart feature in SendOwl and MailChimp

For this feature to work you need a MailChimp account with ecommerce tracking enabled. If you're not sure about setting up ecommerce tracking, then read our help article on the subject.

Then follow these 3 simple steps:

1. Go to marketing from your dashboard and select 'cart abandonment'
2. Select 'new action' (if you haven't any cart abandonment instructions set up already)

1. Go to the 'actions' and 'email captured' section and tick 'MailChimp abandoned cart'.

That's it in terms of SendOwl. We'll now send uncompleted order data to MailChimp and you can decide how best to hook your nearly-customers back in!

For information on how you enable this feature in MailChimp please see their help article. Although don't be put off by the fact that they don't mention SendOwl. We do support this feature. We're just not an A-List partner: we're too indie for that.