How to sell digital products on Square: A step-by-step guide

Square with SendOwl also enables creators and sellers of digital products to easily communicate with customers and track digital orders. Together, we make your buyers’ entire shopping experience simple, seamless, and secure.

In this guide, we'll explore the ins and outs of selling online with Square — from setting up your account, populating and promoting the items on your Square item library, and then analyzing your performance and optimizing your online sales. 

What are digital products — and why should you sell them?

Digital products encompass a wide range of items — like e-books, music downloads, software licenses, online courses, digital art, and a whole lot more. Basically, anything that can be stored, accessed, and delivered through a digital download falls under the category of digital products.

Digital products offer many advantages over physical products, including lower overhead costs, higher profit margins, and instant delivery to customers worldwide. By selling digital products online, you can tap into a global market and generate passive income streams without the costs and effort associated with physical products’ manufacturer-to-seller-to-consumer pipeline.

Moreover, you can create and sell your own digital products — without necessarily being an expert in graphic design or other fields to get started. Check out this post on understanding digital products for some item types to help you start creating and selling right now. There are many popular options to choose from, so start with what interests you, and build from there.


Setting up your Square account

To start selling your digital products on Square online site, you need to have (or create) a Square account. If you don’t have one, visit the Square website, and follow the prompts to sign up for an account. Be sure to look at the different plans, and select the one that best suits the needs of your business. You’ll want to use a dedicated email address for your Square account, so that you can more easily identify business emails and notifications and take timely action in response to any important messages. 

Complete the identity verification process to ensure compliance with Square’s security measures. You’ll also need to choose which payment methods — like credit cards, debit cards, digital wallets, etc. —  to accept from your customers.  Which payment methods you choose to allow affects customer access to your products (so, potentially, sales) as well as the fees you’ll be charged, etc. So do a bit of research before deciding which  payment methods would work best for you. Makes sure you download the Square app to to keep up to date on all notifications.

Adding digital products to your Square online store

The first thing you want to do after setting up your Square account is to connect it with your SendOwl account. Head to the settings page in your SendOwl account and click the "Square settings'' link. Next, hit the connect button. Make sure to read the permissions that SendOwl requires to sync with your Square orders and securely deliver your digital content. Now, if you want to link SendOwl and Square products, head to your SendOwl dashboard and hit the “sell” button on one of your products - you’ll be met with a list of ways to sell your item. Click on “Square” and select the product you want to link. Now, when someone purchases the linked product from your Square checkout, SendOwl will safely deliver the digital file to your buyer.

Depending on the type of product, some formats generally work better than others. So make sure to do your research on different item types, so you can make sure your digital products are always in the best formats for their types.

How you name and price your digital products can have a significant impact on sales. It’s best to name your products using clear, concise descriptors that provide customers with the “at-a-glance” information they need to decide whether to consider buying.

Customizing your Square storefront

Branding 

As you begin to build your Square Online store, you’ll want to check out other stores that sell similar products — and those with designs or layouts that you like. Select a theme on Square that aligns with your brand identity and enhances your storefront’s visual appeal to customers. Think about the kinds of online stores that you like to shop at, and try to create a similar experience for your own shoppers.

You’ll also want to incorporate your logo, color scheme, and other branding elements to personalize your Square storefront. You can customize all these on your Square Online overview page. Make sure that all these elements are consistent across all your social accounts, too, so that your brand is easily recognizable to buyers.

Organizing 

Arrange your digital products in a logical order, and create navigation menus to help customers find what they're looking for quickly. As a user, you know you never want to shop a messy or unnavigable website when you’re trying to buy something. To help make sure that shoppers who visit your online store find what they want and complete a purchase, make it as easy as possible for them to do so!

Promoting your digital products on your Square dashboard

Your online selling can be greatly boosted by promoting your products across social media. You can leverage social media platforms, like Facebook, Instagram, and Twitter to promote your digital products and engage with your audience. Check out these articles on how to sell products on TikTok and how to sell products on Instagram for more tips on promoting and selling your digital products.

A great way to attract new buyers is to offer special promotions and discounts to incentivize them to visit and buy from your Square store. You can also partner with influencers or affiliates in your niche to reach a broader audience and increase sales through word-of-mouth marketing.

Keep in mind that you don’t need to show your face (if you don’t want to) to do any of this. Tons of “faceless marketing” accounts have been successful in selling their digital offerings. Great branding, messaging, and content are all you really need to promote your products and Square Online store on social media. 

Managing orders and fulfillment



Square’s analytics tools make it easy to keep track of your sales and revenue, to assess the performance of your digital products. Fulfill orders promptly and deliver digital products to customers via emailed digital download links to ensure a seamless purchasing experience, when you integrate your Square store with SendOwl. Also, make sure that you download the Square app so that you can always respond to your buyers. 

Build customer loyalty by being proactive in addressing customer inquiries and resolving any issues promptly. Using the Square app, you can reply to emails and questions quickly, to ensure your buyers have the best possible purchasing experience. Make sure that you’re also engaging with users on your social accounts by replying to comments and reaching out to users to ask for reviews. 

Analyzing performance and making improvements

The key to scaling your business is to analyze sales data, to identify trends and patterns in customer behavior and product performance. These trends will help you identify what’s working and what isn’t in your digital product sales pipeline. You can then use the insights gained from sales data analysis to make informed decisions about product offerings, pricing strategies, and marketing tactics. The marketing tools on your SendOwl dashboard will make collecting this data easy! 

Continue to refine your approach based on these performance metrics — as well as customer feedback — to optimize sales and enhance customer satisfaction.

Integrate your Square account with SendOwl today!

Selling digital products on Square offers entrepreneurs a lucrative opportunity to monetize their creative works and reach customers around the world. By following the step-by-step guide outlined above, you can set up a successful e-commerce business on Square — made extra easy by integrating with SendOwl — and take advantage of the many benefits of selling digital products online today.